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Market IQ

Lead generation and nurture,
built for study abroad.

Market IQ captures prospective students from WhatsApp, Instagram, Facebook and email, runs multilingual nurture sequences for 30 days, and discovers leads proactively on forums where students are already asking questions. Built first for South Asian recruitment to UK universities.

Why agencies lose leads

Students enquire everywhere.
Your team responds from one inbox.

The average agency loses 60% of leads before first contact because enquiries arrive across five or six channels and nobody owns the follow-up. Market IQ fixes that.

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Scattered channels

Leads arrive via WhatsApp, Instagram DMs, Facebook Messenger, website forms, email and walk-ins. No single view exists.

Slow first response

Students expect a reply within minutes. Most agencies take hours or days, by which time the student has spoken to a competitor.

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Language barriers

Enquiries from India and Pakistan arrive in Hindi, Urdu, Gujarati, Punjabi and English. Generic auto-replies feel impersonal.

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No funnel visibility

Without funnel analytics, you cannot tell which channel delivers quality leads and which wastes budget.

Meet your AI workforce

The Market IQ
employee roster.

Market IQ does not add SaaS features to your agency; it adds 9 dedicated AI employees to your marketing team. They work 24/7, never sleep, and feed qualified leads directly to your human counsellors.

M-01

Lead Capture Officer

KPI: 60-second response

60-second omnichannel response across WhatsApp, website widget, Instagram DM, Facebook, email, LinkedIn — 24/7. Shared agent across Market IQ and AdmitOps.

M-02

Lead Qualification Analyst

KPI: Score ≥ 60 → Report IQ

Scores each lead 0–100 on market fit, grades, budget, visa status. Passes qualified leads to AdmitOps; routes others to nurture.

M-03

Nurture Campaign Manager

KPI: Captures Day 7-30 enrolments

30-day adaptive WhatsApp and email nurture. Handles no-shows and cold-to-warm reactivation, personalised to market and intake year.

M-04

Social Listening Officer

KPI: Leads before competitors

Scans Reddit, Quora, The Student Room, Instagram hashtags for high-intent posts. AI drafts a specific, helpful reply for human review.

M-05

Broadcast Campaign Exec

KPI: Targeted at scale

Creates, segments, and sends targeted WhatsApp broadcasts and email campaigns by market, stage, or intake date. Automated delivery.

M-06

LinkedIn Outreach Specialist

KPI: Partner acquisition

Identifies and messages school counsellors, education consultants, IELTS centres and sub-partner agencies on LinkedIn. Compliant personalised outreach from public profiles only.

M-07

Social Media Publisher

KPI: All platforms, weekly schedule

Full autopilot: Facebook, Instagram Reels, X/Twitter, LinkedIn. Generated from a weekly brief, scheduled, posted, engagement reported.

M-08

Conversion Rate Analyst

KPI: Drop-off identification

Tracks the full lead-to-enrolment funnel and identifies where it leaks. Reports conversion by channel, market, counsellor and intake, and fires re-engagement at the drop-off points.

M-09

Student Referral Manager

KPI: 3× higher referral rate

Bronze, Silver and Gold tiers with unique QR codes and shareable links. Pre-made WhatsApp and Instagram assets under your brand, and a real-time earnings tracker for the student.

Platform integration

One student record.
Nothing gets re-entered.

Market IQ captures

Lead arrives, scored, enriched

AdmitOps qualifies

Assessment, documents, applications

Student Hub shows

Progress visible to the student

Market IQ shares the qualification gate with AdmitOps. Leads that score above your configured threshold flow into AdmitOps automatically, with no re-keying and no second record.

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Demand you did not have to buy

A portal lead is rented. It stops the day you stop paying, and the same student was very likely sold to the agencies you compete with. Three of the nine Market IQ agents build channels you keep instead.

Reddit, Quora, The Student Room and Instagram scanned for high-intent posts
Every drafted reply reviewed by a human before it is sent
Counsellors, IELTS centres and sub-agents approached on LinkedIn
Tiered student referrals with QR codes and a live earnings tracker
Beyond bought leads

A pipeline you own,
not one you rent.

Market IQ builds the opposite of a bought list. Social listening finds students already asking in public about courses, funding and visas, and drafts a specific reply for your counsellor to approve. LinkedIn outreach grows the counsellor, IELTS centre and sub-agent network that sends you students year after year. Referrals turn each enrolment into the next intake’s enquiries. Every one of those relationships stays yours.

None of it is tied to a single market. These channels follow where students already talk, not one country’s ad inventory, so the same three agents work whether you recruit from Lagos, Hanoi, Bogotá or anywhere else.

The Conversion Rate Analyst reports enrolment by channel, market, counsellor and intake, so the question stops being how many leads you bought and starts being which sources actually enrol. It is an add-on module rather than part of a plan tier, and pricing is quoted per agency — email partner@admitai.co.uk and we will come back with a figure.

Market IQ

Want to see
Market IQ in action?

Book a demo to see how Market IQ can transform your lead generation. No payment, no commitment — just a conversation about your needs.