All five modules — AdmitOps, Market IQ, Founder IQ, Settle IQ and Risk IQ — are switched on from your first day on every plan. What changes between tiers is counsellor seats, branches and support, not what the software can do. A one-time set-up fee covers configuration, migration and counsellor training. Choose monthly or annual billing; the selected term, cancellation rights and any commercial commitments are confirmed in your order form.
Configuration, data migration and counsellor training are covered by a single one-time fee — £99 on Starter, £149 on Growth, £299 on Scale. No hourly consulting bills.
Configuration and migration, channels, counsellor training and a watched go-live, using appropriately authorised data and subject to integration and data readiness.
Monthly plans cancel with 30 days' notice. Your data exports in standard formats whenever you ask.
Every module is on from day one, white-labelled as standard. We do not charge extra to take our name off your product, and we do not hold features back to force an upgrade.
| Capability | Starter | Growth | Scale |
|---|---|---|---|
| Plan shape | |||
| Monthly price | £49 | £99 | £199 |
| One-time set-up fee | £99 | £149 | £299 |
| Counsellor seats | 1 | 3 | Unlimited |
| Branches | 1 | 3 | Unlimited |
| Students a year | 30 | 100 | Unlimited |
| All five modules — included on every plan | |||
| AdmitOps — admissions workflow | ✓ | ✓ | ✓ |
| Market IQ — lead generation and nurture | ✓ | ✓ | ✓ |
| Founder IQ — business intelligence | ✓ | ✓ | ✓ |
| Settle IQ — life after the offer | ✓ | ✓ | ✓ |
| Risk IQ — visa and document risk | ✓ | ✓ | ✓ |
| White-labelled Student Hub | ✓ | ✓ | ✓ |
| Inside the modules | |||
| Lead capture and qualification scoring | ✓ | ✓ | ✓ |
| Assessment reports and shortlists | ✓ | ✓ | ✓ |
| Document vault with 4-point validation | ✓ | ✓ | ✓ |
| DocuFill reading and portal autofill | ✓ | ✓ | ✓ |
| Visa milestone tracking | ✓ | ✓ | ✓ |
| Visa rejection risk scan | ✓ | ✓ | ✓ |
| AQF compliance monitoring | ✓ | ✓ | ✓ |
| Appointment booking and calendar sync | ✓ | ✓ | ✓ |
| Daily founder brief | ✓ | ✓ | ✓ |
| XpressEdit academic support referrals | ✓ | ✓ | ✓ |
| Settle IQ affiliate revenue (housing, forex, insurance) | ✓ | ✓ | ✓ |
| Nurture and broadcast campaigns | Up to 3 active | Unlimited | Unlimited |
| Proactive Lead Finder and social listening | — | ✓ | ✓ |
| Offer letter capture from inbox | — | ✓ | ✓ |
| Scholarship matching and SOP studio | — | ✓ | ✓ |
| AQF quarterly self-assessment report | — | ✓ | ✓ |
| University evidence packs | On request | ✓ | ✓ |
| Custom Student Hub subdomain | — | ✓ | ✓ |
| Groups and networks | |||
| Multi-branch dashboards | — | — | ✓ |
| Sub-agent register and oversight | — | — | ✓ |
| Counsellor performance reporting | — | — | ✓ |
| Commission controller across the network | — | — | ✓ |
| Service | |||
| Onboarding, migration and training | Included | Included | Included |
| Support | Email, 1 business day | Email + WhatsApp, 4 hrs | Named contact, priority |
| Quarterly review with our team | — | — | ✓ |
| Early access to new modules | — | — | ✓ |
Generic sales software doesn't understand corridors, CAS steps, English-medium waivers or commission splits. Per-seat education CRMs bill you for hiring. Marketplace platforms are free because they take a cut of your commission and stand between you and your student. Franchise models cost a share of every enrolment, forever.
| Capability | admitAI | Generic CRM | Per-seat education CRM | Marketplace platform | Franchise model |
|---|---|---|---|---|---|
| Cost structure | Flat fee per agency | Per seat, per month | Per seat, per month | Free to join | ~30% of commission |
| Cost for a 10-person agency | £199/month | £300–£600/month | £200–£250/month | £0 + commission cut | ~£90,000/year |
| You keep 100% of commission | ✓ | ✓ | ✓ | ✗ | ✗ |
| AI admissions assessment with probabilities | ✓ | ✗ | ✗ | Course match only | Manual |
| Document reading and form autofill | ✓ | ✗ | ✗ | ✗ | ✗ |
| Visa rejection risk scan | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sub-60-second first response | ✓ | With build work | Partial | Partial | ✗ |
| White-labelled student portal | ✓ | ✗ | Extra cost | Their brand | Their brand |
| AQF compliance evidence | ✓ | ✗ | ✗ | ✗ | Their responsibility |
| You own the student relationship | ✓ | ✓ | ✓ | ✗ | ✗ |
Market IQ, Founder IQ and Settle IQ were previously quoted separately on top of AdmitOps. They are not any more — every plan gets all of them, switched on from your first day. They run on the same student record, so a lead captured by Market IQ becomes an AdmitOps application and then a Settle IQ arrival without anything being re-entered. Holding two of them back behind a higher tier only meant our customers earned less from the platform, which was the wrong trade for everybody.
Lead generation and nurture — omnichannel capture, campaigns, proactive discovery and the referral programme. Nine AI agents working the top of your funnel.
The view of the business — AQF compliance, analytics, commission control and intake forecasting, with the 08:00 brief in your inbox.
Life after the offer — academic support, accommodation, money, work rights, wellbeing and alumni. The part of the journey that earns you repeat referrals.
We keep the subscription deliberately low because the platform is not meant to be the whole relationship. Once your students live inside AdmitAI, there are services you can sell them and services you can buy from us — and both are optional, priced separately, and never bundled into your plan without you asking.
Proofreading, editing and 1:1 tutoring for personal statements and SOPs, delivered by XpressEdit and surfaced inside Settle IQ. Every referral carries your agency’s tag, so a student who books directly still earns you the commission. Available on every plan, including Starter.
Settle IQ books housing, currency transfers and student insurance through partner integrations. The affiliate revenue flows to you, not to us — we do not sit in the middle of it. Which partners are live depends on the corridors you run, confirmed during discovery.
Market IQ the software is included in your plan. If you would rather not run it yourself, our team can operate it for you — marketing, branding, campaign production and outbound sales, as a monthly retainer on top of your subscription. Quoted per agency, no obligation to take it.
Because gating features was costing our customers money. Settle IQ is where students book academic support, accommodation, forex and insurance — and that revenue goes to the agency. Keeping it behind the top tier meant most of our customers never earned any of it. Market IQ has the same problem in reverse: an agency that cannot generate leads does not grow into a bigger plan.
So the tiers now step on size — seats, branches, support — rather than on capability. We would rather have a Starter customer using all five modules and growing than a Starter customer using a third of the product and wondering what they are paying for.
No. Your university commission is entirely yours. Marketplace platforms are free to join precisely because they keep a slice of it; we charge a subscription instead so we never have to.
The same applies to Settle IQ affiliate revenue from accommodation, forex and insurance bookings, and to XpressEdit academic support referrals — those flow to you, and we do not sit in the middle of them. Individual partner integrations depend on the commercial agreements in place for your corridors, which we confirm during discovery.
Tell us how many counsellors you run and roughly how many students you place a year. We'll tell you which plan makes sense — including if that answer is "none of them yet".